Why you should consider writing a blog for your business
In todays’ world, reaching out online through your website has become an increasingly popular way for you and your business to establish its online presence. By writing a Blog post you will connect not just with your current audience but also your future customers.
Your blogs are important as they tell your customers about upcoming news, products, and the services you offer.
Also, You can ‘Link’ your blog articles to different pages on your site, driving your customers to sales pages and products or services you may have written about.
What is a Blog Article?
A Blog is an article, or Information written by someone, on a subject that is either close to their hearts or around their interests. The article can be used to promote a Business or Enterprise to inform about services and products and drive (hopefully) more sales for that business.
Creating and starting a blog can be a great way to differentiate yourself and stand out from your online competitors and get your message or thoughts out to your wider audience.
So why not You?
You might be worried that writing a blog is difficult. Not so. A blog does not have to be complicated or complex. The best blogs are short articles, written on one subject, and in your own style.
Also, you can write a blog as a simple word document, and insert your own pictures, ready to upload to your site.
3 Key Challenges You face Writing your Blogs and Articles
1. Consistency
You need to be consistent in your article and blog writing. This is key as your readers and customers will want regular output from you, otherwise you will lose them. This is so important, especially in the early days as you build your presence online in your blog subject.
Haphazard or irregular posting schedules are a waste of your time.
2. Being Yourself in Your Article and Blog writing
Your readership will grow to love what you write about, and importantly how you write it. Be Yourself. Build on your own experiences. Add the personal touch. Keep it simple as if you are talking to a friend.
Your audience and customers will grow if you do this.
Your job with your writing, especially in the early days is to be YOU! Write uniquely in your own style and aim for your content to be what is called:
E. E. A. T.
Expertise
Experience
Authoritativeness
And Trustworthiness
3. Time
You will find that writing your blogs and articles will take up time. Especially in the early days. You will get writers block (I do, and I’ve been at this for years). You will worry that the article doesn’t look or feel right, or maybe there are spelling or grammar mistakes.
All of these worries you have will burn your time and may even stop you. Don’t let it.
You will get better (and quicker) the more you write.
Set aside a regular slot each week as your ‘blog writing time’ (and stick to it).
Remember this;
‘Your Imperfect published article is better than a Perfect Non-Published one’
If you are stuck, look at my page on Learn to Write your own content to get ideas, tips and discover the 4 types of content you need for your business.
You are running your business in a competitive world, so why not use Blogging to promote your service to your existing customers for more repeat sales, and to tell new customers about what you do?
Good luck with your blog writing.
If you want further information on how I can help you free your time from writing your own articles then just reach out to me in the contact section here.
I look forward to hearing from you
Best Regards
Derrick