Creating copy that grabs attention and gets people clicking your buy button or filling out an order form isn’t just about using flashy words. It’s about connecting, being clear, and directing your reader towards action. With the right approach and a little practice, You can write engaging copy that truly works, to win you more sales, even if you’ve never studied marketing or writing before.
You might worry that your writing isn’t going to be persuasive enough, or that it could sound too salesy. I used to feel the same way. I felt that my written words would not convert customers.The best part? I found that there are some straightforward ways to make your words much more engaging, stand out and be way more likely to drive sales.
Every bit of copy you put in front of your audience—whether it’s a product listing, website landing page, or even an email—can have more impact just by switching up how you approach the writing.
This practical 7 Step guide for you covers how to approach writing copy designed to win sales. These steps work for beginners and seasoned business owners alike, so you can apply them immediately and start seeing more orders and improved sales.
You will also discover actionable examples you can use for your own offers.
Step 1: Know Your Audience Inside and Out
The secret to engaging copy is understanding exactly who you’re talking to. The more you know about your ideal customer, the easier it gets to write messages that hook their interest and keep them reading.
This foundation makes it much easier to write words that feel personal and relevant, making your offer stand out from the crowd.
Key Questions to Ask:
- Who is my product or service best for?
- What are their main challenges or frustrations? Ie what problem can you solve?
- What results do they care about most? Show how you get THEM the result THEY want.
- How do they describe their own needs or problems?
Building a Simple Buyer Profile:
- Age range and location. Are you a local Business? If so focus there.
- What they do for work or their hobbies. Build a common bond or rapport.
- Why they want your product or service. (Problem Solve)
- Common objections or worries they might have. Answer these up front.
Jot down answers to these before writing any copy. It helps keep every line relevant and focused on what your customer actually wants. You can even spend a bit of time reading reviews for similar products to pick up on the precise words your customers use.
The more specific you get, the easier it is to write copy that feels personal and persuasive.
Step 2: Focus on Benefits, Not Just Features
It’s tempting to list out all the cool things your product does, but people buy results, not features.
I will say that again; “People Buy Results – NOT Features”
They’re wondering: how will this make their life better, easier, or happier? That’s where your benefits come in.
They’re the real reason your customers will take action and make a purchase.
Turning Features Into Benefits:
- Feature: Bluetooth enabled headphones
Benefit: Listen to music and take calls without getting tangled in cords - Feature: 24/7 customer support
Benefit: Get help whenever you need it, day or night
You get the idea.
A good exercise to carry out is to look at every feature you want to mention and ask yourself,
“So what?”
That helps you drill down to the true benefit, and that’s what you want to highlight in your copy. Results and positive outcomes are what your readers are searching for—show them clearly.
For example, if you’re selling time-saving kitchen tools, the real benefit isn’t just the faster chopping. It’s having more time to enjoy family dinners or relax after a long day – giving the purchaser time back.
Spell these out directly so customers can picture what your offer brings.
Step 3: Use Simple, Clear, and Conversational Language
Engaging copy isn’t about using big words or complicated sentences. Clear and simple wins every time. When you write copy, imagine you’re explaining your product or service to a friend. If it sounds awkward or forced when you say it out loud, rewrite it until it rolls off the tongue naturally.
Tips for Clear Copy:
- Stick to short sentences and paragraphs
- Use common words instead of jargon
- Avoid buzzwords or clichés
- Write how you talk, not how you’d write a top thesis or degree paper.
You want readers to glide through your copy without tripping over fancy language or technical terms.
The easier it is to read, the more likely they’ll keep going and take action at the end. People don’t buy what they can’t understand—so make it easy.
____________________________________________________________________________________________________________________________________________________________
Join my FREE weekly email series of tips and hints to help you with your content, writing Ads, copy, etc, and get your FREE Downloadable E-Book on ‘How to Write Content for Your Business’
______________________________________________________________________________________________________________________________________________________________
Step 4: Spark Curiosity with Headlines, Hooks and Openings
Headlines do the heavy lifting. If they don’t catch your reader’s attention right away, most people won’t stick around. Especially if you are writing for social media. People scroll fast. You need to make them Stop with your headline or hook.
A good headline promises a benefit or creates curiosity people want to satisfy. A great opening line then keeps their curiosity going so they dig in further.
Easy Headline Starters:
- How to [solve a big problem] in [short amount of time]
- [Number] tips for [getting desired result] without [common frustration] eg: 5 Tips to get more sales without spending thousands on adverts
- The secret to [positive outcome]
Your headline and opening line are the first things people see, just like the cover of a book. Make sure they hint at real value inside and give folks a reason to read further. If you’re struggling, try writing several versions and picking your favourite—you’ll find with practice these get easier and more powerful.
Step 5: Guide Your Readers with a Clear Call to Action
It’s really important to tell readers what you want them to do next. A call to action (CTA) is just a simple line or button that invites them to take the next step, whether that’s ordering, booking a demo, or signing up for your service.
Call to Action Ideas That Work:
- “Grab yours now, before they’re gone!”
- “Start your free trial today”
- “Get instant access”
Place your main CTA somewhere obvious, and repeat it if your copy runs long. If you’re worried about sounding pushy, just keep it friendly and direct. People appreciate being told exactly how to get the benefit you’re promising.
A well placed CTA can boost conversion rates and help you hit your goals without making your readers feel pressured.
Step 6: Build Trust with Proof: Testimonials, Reviews, and Guarantees
People want to feel safe saying yes. Adding testimonials from real customers, reviews, case studies, or even a clear guarantee can make a big difference in driving more orders and sales.
Ways to Build Trust:
- Include a quick quote from a happy customer
- Show real review scores or statistics
- Mention any awards, certifications, or media mentions (a good one if you have no reviews yet)
- Offer a money back or risk free guarantee
You should always try to use proof that feels specific and genuine. Even a short review that matches your buyer’s situation can help overcome doubts and boost confidence in clicking “buy.” When you give real evidence, it reassures new customers and clears up any last minute hesitation.
Step 7: Tweak, Test, and Improve Your Copy
You wont nail it perfectly on the first try. Even professionals test different headlines, tweak their copy, or add new calls to action. Try to use A/B testing when possible; showing two copy versions and seeing what gets better results.
Analysis is your friend here.
How to Quickly Improve Your Copy:
- Read your copy out loud and cut anything that sounds awkward
- Swap in new headlines or benefit statements and see what sticks
- Try moving your CTA up higher (sometimes people don’t scroll all the way down!)
Super small changes can drive more clicks and sales. Improvement comes from testing, learning, making edits, and not being afraid to experiment. Don’t hesitate to ask friends or colleagues for feedback, too.
Fresh eyes can make all the difference in picking out confusing sections or finding ways to make your message clearer.
If You are looking to write Ads and Copy to promote your business on Social Media discover the best ways to do so in my article on How to Learn Copywriting for Social Media
Common Questions & Quick Fixes
What if my product isn’t that exciting?
Even basic or “boring” products solve problems. Focus on how your offer makes customers’ daily lives better, easier, or more comfortable.
That’s what people really care about, so lean into the everyday improvements your product brings.
How long should my copy be?
There’s no magic length. Short copy works when your product is easy to understand. Tougher or bigger decisions sometimes need more copy. Just don’t add fluff; every line should help your reader move closer to ordering. Remember, quality beats quantity every time.
What if I’m not a great writer?
Practice helps a ton. Start by writing as if you’re explaining the product to a friend, then edit for clarity and flow. Online tools like Hemingway Editor or Grammarly can help with polishing, too. You’ll get better with each piece you write, so keep at it!
Next Steps to Give a Boost to Sales with Great Copy
Writing copy that sells isn’t about tricks. It’s about being clear, helpful, and putting your customer first. Each step above can make your copy stronger and more effective, no matter your experience level.
Remember to keep experimenting and refining your approach; copywriting is all about ongoing improvement.
Your Quick Action Plan:
- Write down three pain points or goals your customer has.
- List the top three benefits of your offer.
- Draft a headline that promises a result to the pain points above
- Add a strong call to action.
- Find one testimonial or bit of social proof to include in your copy or Ad.
Try these steps on your next product description or email and monitor how your response rates change.
Copywriting is an ongoing skill you can grow with practice, so don’t be afraid to experiment, edit, and adjust along the way.
Thanks for reading, You can join my FREE weekly email series of tips and hints to help you with your content, writing Ads, copy, etc, and get your FREE Downloadable E-Book on ‘How to Write Content for Your Business’ which covers things like:
- The 4 Types of Content You Need
- Templates You can Use
- The 10 Minute Content Creation Formula